Social media is undoubtedly a huge asset to modern organizations. It helps them spread their message, promote their products and services, and communicate directly with customers, and users. Along with those benefits, social media also presents a unique threat. Never before has it been so easy for threat actors to abuse the trust built up by an organization, damage its reputation, profit...

Every second, 5,787 tweets are published. Every minute, 300 hours of video are uploaded to YouTube. These are just two of the more popular social networks, and among these data points are the occasional references to a specific organization, its brands, and even customers or employees. For many, these brands have a marketing, communications, or even customer service team dedicated to...

Social media-based phishing attacks have taken off in a big way. According to some estimates, social media now accounts for as much as 5% of all phishing attacks globally. When you consider that phishing volume has grown consistently every year for more than a decade (up 40% last year alone), that 5% constitutes a lot of attacks. This increase is no coincidence. Social media phishing attacks...

On a daily basis, around 42% of the global population, or 3.2 billion people, uses some form of social media. Of that number, people spend a daily average of 2.2 hours on these networks, too. These two numbers are exactly why threat actors continue to flock to social media to abuse them for phishing purposes; however, there is far more to this story. Phishing threats extend well beyond Twitter,...

Today, social media is a daily medium for communication for much of the modern world, and adoption only continues to grow. Because of this, much like how threat actors started to target mobile users, they have begun to abuse social media, too. While marketing teams have been known to monitor social media to protect their brand and communicate on their behalf, they are not equipped to handle...

Each year new phishing techniques result in more attacks successfully landing in user inboxes. In most cases, threat actors are no different than anyone else, and follow the hottest trends in an effort to be more relevant. During tax season they may push out tax scams, during elections they may push bogus political-inspired healthcare emails, and there are even Game of Thrones inspired...

As a marketer I am all too familiar with how social media can benefit or damage a brand. On the one hand, social media offers an easy and (sometimes) free way to communicate with customers, prospects, and partners that many brands have used to great advantage. But on the other hand, it's yet another source of potential threats to an organization's infrastructure and reputation. And for the...